Unlocking the key to sales success and overcoming “imposter syndrome” with Dr. Nick Grant

Further into our hour-long sitdown with Dr. Nick Grant, after we sorted through the basic fundamentals of the Myers Briggs Type Indicator test, we got into some of the heavy stuff about how your personality type figures into everyday interactions and business success. For instance, Nick revealed to us that the sequence of letters in …

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At long last, wisdom from the true Wizard of Ads, Roy H. Williams

One piece of great marketing is building intrigue and anticipation in your audience. Raise a question in the listener’s mind about a person or a business and you’ve set the “hook” that will make other branding messaging and sales actions resonate even more effectively, provided your audience doesn’t feel like their patience and investment weren’t …

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Why messaging beats all in video and events, and other lessons with Morty Silber

We may occasionally sound like a broken record here at One Man Brand when we say again and again that no matter the form, great marketing is all about having the right messaging at the core. Figuring out the branding message, or the copy that will provoke a quick buying decision, is the key first …

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Applying nonprofits’ passion to small business success, with Kris Hoots and Steve Thomas

This might seem counterintuitive, but it turns out there’s a lot that for-profit small businesses can learn from nonprofit organizations that work every day to make a difference in the community. That’s the message we heard loud and clear from Kris Hoots and Steve Thomas, whose Seattle-area boutique agency works with small nonprofits to up …

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Wizard of Ads’ Ryan Chute and Johnny Molson tell us about sales and marketing excellence

In the best-organized businesses, sales and marketing are operational components that feed off of each other to fuel growth and innovation. Sales teams gather intelligence from prospects who feed that back into the marketing side to develop better products and messaging that makes the sales cycle easier for all. It sounds natural and easy, and …

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Talking the business of health care and Austin music with HAAM’s Reenie Collins

For our money, the annual Health Alliance for Austin Musicians (HAAM) Day each September is one of the most Austin-centric days of the year. Since its inception HAAM Day had grown in recent years to a citywide celebration with more than 200 concerts in clubs and local businesses who donated a portion of their daily …

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Andrew Westerkom tells us why the time is now to save and plan for your financial future

It’s a simple fact in the financial world that time is both your ally and your enemy. Our friend and financial planning guru Andrew Westerkom – formerly known on the Austin airwaves as Charlie Hodge – said too many people put off taking the simple steps of saving and making basic investments, thinking that “someday” …

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Charlie Hodge shares lessons on his journey from funny man to money man

Talk about career transformations… For years and years Charlie Hodge was a favorite voice and personality on Austin radio waves and comedy stages, building a relationship as one of the funniest and relatable media personalities out there. But the man born Andrew Westerkom has in recent years shed his well-worn stage name and turned to …

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From punk vet to business and politics leader, with School Of Rock’s Rick Carney

Who says punk rockers can’t go legit and become upstanding leaders in the business and political world? For proof, spend a few minutes listening to our talk with old-school Austin punk vet Rick Carney, who in recent years had become a bigwig with the School of Rock corporation and is also chair of the Austin …

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